NOWA Jeans provides a new cycle for materials that have already reached the highest levels of quality and consumed huge amounts of water, energy, chemicals and extensive areas of cultivation.
Just like these wide leg jeans. Tighter at the hip, drop open along the leg to create the super modern wide cropped leg effect. To do so, they collect and sort the leftovers from the cutting table and disintegrate these scraps to obtain cotton fibers. They then transform the cotton fibers into a thread and this thread into our NOWA fabric. That's why the recycled denim they use is certified by CRS. This certification proves verified recycled content and also includes social and environmental criteria and chemical restrictions.
